About Boss Performance

The company provides customers with an outstanding quality of service to ensure the purchase of luxury car is an exciting and enjoyable experience whilst remaining competitive and providing individual service to each and every client.

Founded in 1988 by Managing Director Ash Ellahi, who started his motor trade career as a young apprentice in the car industry has since dedicated his professional life to the motor industry In 2008 for his achievements in the motor industry and business he was awarded Leonard Curtis Business Personality of the year and also won the HSBC ABF Tiger award for Asian Business Personality of the year.After almost 30 years in the luxury car market Ash as scaled the business to a level where he can simply fulfil his passion and enthusiasm for cars and meet interesting people.

Our Mission

At Boss Performance, we believe that the sale of a car is the beginning of a relationship not the end. Around 30% of our customers buy without ever visiting us and 2% buy without even speaking to us and agree terms via e-mail .

Our ultimate mission is to become an established brand in luxury car market and give our customers the level of trust and confidence to buy from comfort of their homes.Since our humble beginnings we have sold in excess of 10,000 cars worldwide with value of over 100 million.

Our Reputation

Rated 5 star Retailer on Google and Auto trader platform shows our commitment and investment in the business, the drive to build our customer relations and critical the attention to detail while selecting our stock has helped build and extend our business reputation beyond the borders of the UK to as far as Australia,New Zealand the Middle East,Asia,Far East,Africa and closer to home in Europe.

Our Customers

Our customers vary from working class professionals to high profile individuals, celebrities, international sporting personalities and even dignitaries and royalty from around the world.

Our Community and Good Causes

Community and good causes are a pivotal part of our business and beliefs. As a business, we support community based sports as well as professional teams and individuals, we give part of our profits to a range of local and international good causes. We would like to thank our customers for making this possible.